PRIVACY POLICY

Last Updated: 6/8/2026


LeadForge LLC ("LeadForge," "we," "our," or "us") respects your privacy and is committed to protecting the information entrusted to us.


This Privacy Policy explains how we collect, use, disclose, and protect information when you:

  • Visit our website
  • Contact us regarding our services
  • Participate in a trial or subscription
  • Interact with AI systems operated by LeadForge on behalf of our clients

By using our website or services, you agree to the practices described in this Privacy Policy.


1. INFORMATION WE COLLECT

Information You Provide Directly

When contacting LeadForge or submitting a form through our website, we may collect:

  • Full name
  • Email address
  • Phone number
  • Business name
  • Dealership type
  • Website address
  • Preferred contact time
  • Any information voluntarily submitted


Information Collected Through Client Services

When individuals interact with AI systems operated by LeadForge on behalf of our clients, we may collect:

  • Name
  • Phone number
  • Email address
  • Call recordings
  • Call transcripts
  • Customer inquiries
  • Information voluntarily provided during conversations

Such information is collected solely for purposes related to operation of the services provided to our clients.


2. HOW WE USE INFORMATION

We may use information to:

  • Provide and maintain services
  • Respond to inquiries
  • Operate AI communication systems
  • Generate lead reports
  • Troubleshoot technical issues
  • Improve system performance
  • Improve speech recognition accuracy
  • Improve conversational quality
  • Analyze service performance
  • Develop and improve future services
  • Comply with legal obligations


3. CALL RECORDINGS AND TRANSCRIPTS

Where enabled, LeadForge may record calls and generate transcripts.

Recordings and transcripts may be used for:

  • Quality assurance
  • Troubleshooting
  • Service optimization
  • Error detection
  • Speech improvement
  • Accent and language recognition improvements
  • Product development
  • Internal analysis

LeadForge does not sell call recordings or transcripts.

Recordings may be disabled where required by law, client preference, or operational requirements.


4. INFORMATION SHARING

LeadForge does not sell personal information.

We may share information with trusted service providers necessary to operate our services, including providers supporting:

  • Cloud infrastructure
  • Data storage
  • Communication systems
  • Payment processing
  • Email delivery
  • Analytics
  • Technical support

Such providers receive only the information reasonably necessary to perform their services.

We may also disclose information:

  • To comply with legal obligations
  • To protect our rights
  • To investigate fraud or abuse
  • In connection with a merger, acquisition, or business transfer


5. CLIENT DATA PROCESSING

When LeadForge provides services to dealerships, RV dealers, marine dealers, heavy equipment dealers, or other clients, LeadForge generally processes customer communications on behalf of those clients.

LeadForge acts as a service provider and processor of such information.

Questions regarding a specific dealership's customer information should be directed to the applicable dealership whenever appropriate.


6. DATA RETENTION

LeadForge retains information only as long as reasonably necessary for business, operational, legal, and security purposes.

Call recordings, transcripts, and service-related information may be retained following service termination and may be deleted after applicable retention periods.

LeadForge may retain certain information where required by law or for legitimate business purposes.


7. SECURITY

LeadForge uses reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction.

No system can guarantee absolute security, and users acknowledge that transmission of information over the internet carries inherent risks.


8. COOKIES AND WEBSITE TECHNOLOGIES

LeadForge may use essential cookies or similar technologies necessary for website functionality, security, and operation.

We do not currently use advertising cookies or behavioral advertising technologies.

Future website features may introduce additional technologies, and this Privacy Policy may be updated accordingly.


9. INTERNATIONAL USERS

LeadForge operates primarily within the United States.

If you access our services from another country, you acknowledge that your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate.


10. CHILDREN'S PRIVACY

LeadForge services are intended for businesses and business representatives.

We do not knowingly collect personal information directly from children under the age of 13.

If we become aware that personal information from a child under 13 has been collected in violation of applicable law, we will take reasonable steps to remove such information.


11. YOUR RIGHTS

Depending on your location and applicable laws, you may have rights regarding your personal information, including rights to:

  • Access information
  • Correct information
  • Request deletion
  • Object to certain processing activities
  • Request information regarding data use

Requests may be submitted using the contact information below.


12. CHANGES TO THIS POLICY

LeadForge may update this Privacy Policy from time to time.

Updated versions will be posted on our website with a revised effective date.

Continued use of our website or services following updates constitutes acceptance of the revised policy.



13. CONTACT INFORMATION

LeadForge LLC

221 West Lake Lansing Road, Suite 200
East Lansing, MI 48823

Email: mason@theleadforge.net

For privacy-related questions, requests, or concerns, please contact us using the information above.